Walden Retreats
Email Marketing
Paid
Partnerships
$32K+
SOCIAL REVENUE
Blog/Website/SEO
Influencer Partnerships
$10K+
PAID REVENUE
Social Media
Photography
CONTRIBUTED TO A BROADER BRAND REFRESH AND STORYTELLING STRATEGY
20+
EMAIL CAMPAIGNS
Hospitality
Launching Walden Retreats required building brand awareness for a new boutique hospitality concept while driving early interest and bookings ahead of opening. Working alongside the founding team, I helped shape the digital marketing strategy across email, search, website optimization, and brand partnerships to introduce Walden to a new audience of travelers.
Tactics
Partnered with the CEO and leadership team to develop the online marketing strategy ahead of launch
Designed email campaign templates in Canva and Mailchimp and built a 6-month lifecycle email plan to nurture early audience growth and drive bookings
Wrote and executed email campaigns focused on brand storytelling, retreat experiences, and launch announcements
Conducted keyword research for market gaps and opportunities. Developed and launched Google Ads campaigns to increase visibility and capture high-intent search traffic
Reviewed and optimized website copy to strengthen brand positioning and improve booking conversion
Conducted SEO review and implemented content updates to improve organic search visibility for key travel and retreat-related queries
Identified and pursued brand partnership opportunities to expand awareness and reach new audiences
Collaborated with the Guest Experience team to integrate branded email communications into ResNexus, ensuring a cohesive guest journey from inquiry through stay
Results
590+
EMAIL POPUP SIGNUPS
55K+
ORGANIC SOCIAL ENGAGEMENT
$49K+
EMAIL REVENUE
Wine Box Club
As Wine Box Club launched its wine subscription offering, the goal was to establish a cohesive brand presence while growing membership through organic digital channels. Over a three-month period, I helped shape the brand’s early marketing foundation through website development, content creation, email campaigns, and social media strategy designed to build awareness and convert early customers.
Tactics
Led the launch of the brand’s Squarespace website, helping establish the digital home for the Wine Box Club subscription experience
Developed foundational brand assets including logo, visual identity, and branded design elements used across digital channels
Produced original photography and visual content used across social media, website, email campaigns, and marketing materials
Built and managed the brand’s Instagram presence, creating consistent content, highlights, and storytelling designed to grow audience engagement organically
Established the brand’s Facebook Business page and social media toolkit to support ongoing digital marketing efforts
Designed branded email templates and launched the first email marketing campaigns, including promotional and survey-based communications
Conducted keyword research to inform website content, social media messaging, and future paid advertising opportunities
Initiated early influencer and vineyard partnerships to expand brand visibility and build credibility within the wine community
Locale Hospitality
Locale Hospitality was an early-stage hospitality startup redefining the hotel stay through fully furnished, design-forward apartments. Over a eight-month period, I worked closely with the CEO and Brand Director, leading organic marketing and content strategy, supporting a brand refresh, building the company’s digital presence, and launching partnerships that brought the brand to life both online and inside the guest experience.
Tactics
Collaborated with the Brand Director to develop Locale’s Austin digital city guide, researching local recommendations and producing original photography to create a branded resource for guests visiting the city
Launched Shop My Stay, an in-room shopping experience featuring brand partners including Public Goods, Fellow, Art of Tea, and Parachute, allowing guests to purchase products featured in their stay and access exclusive partner discounts
Built and managed brand partnership relationships, identifying lifestyle brands aligned with Locale’s design-forward hospitality experience to enhance guest amenities and brand exposure
Designed and wrote email marketing campaigns promoting new market launches, seasonal offers, partnership collaborations, and brand announcements
• Managed organic social media and influencer collaborations, coordinating influencer stays to generate content, expand brand awareness, and introduce Locale to new audiences
• Partnered with Operations and Guest Experience teams to align marketing initiatives with the on-property experience, ensuring consistency between digital touchpoints and the guest stay
Stashable
Stashable was a full-service storage company rethinking how people manage belongings in space-constrained cities, offering pickup, secure storage, and delivery on demand. As Marketing Manager, I focused on building the company’s organic growth engine through SEO, content strategy, and partnerships while supporting expansion into 19 markets.
Tactics
Developed and executed a content strategy supporting expansion into 19 markets, creating scalable content frameworks designed to improve organic discovery across multiple geographies
Partnered with Product, Engineering, and Design teams to build a custom CMS, enabling the marketing team to efficiently publish and manage blog content optimized for SEO performance
Built keyword structures and on-page SEO strategies to improve search visibility and capture high-intent traffic related to urban storage solutions
Launched and managed an affiliate marketing program to expand acquisition channels and create new referral-based growth opportunities
Secured a strategic partnership with AAA Northeast, introducing Stashable’s services to a large regional membership base and supporting customer acquisition
Planned and helped direct a brand marketing video shoot, collaborating with the creative team to develop storyboards, messaging, and production logistics for a campaign designed to introduce the Stashable service experience
